This project involved developing a brand identity for a new line of gourmet dog treats. The brand aimed to position itself as a premium, ethically-sourced dog treat, offering a unique and delicious alternative to traditional pet food. The design process included creating a brand name, developing a distinctive visual style, and designing packaging that reflected the brand's high-quality and natural ingredients from a small, quirky business consumers can trust. The goal was to create a brand that would appeal to dog owners who prioritize their pet's health and well-being.
